Is Concert Fever Here To Stay? 🎤💃✨
Hello!
I think there were only two kinds of people on India’s internet last week: those who went to Coldplay’s concert, and ensured the whole world knew about it by putting up 549499087 stories and the rest of them who were categorically annoyed by the said 549499087 stories. This made me curious, so tell me:
What I was up to: To be fair and honest, I belong to the faction of people who went to Coldplay’s concert (And goshhhhh I had so much fun!) but in my defense, I am not too active on my (personal) insta so I hopefully did not contribute to/cause any irritation. I went with my husband, Avinash, and it was honestly the happiest I’ve been in a while! Such an amazing concert :”)
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Market ka haal: The stock market woke up on the right side of the bed for the third day straight on Wednesday, even after Sensex faceplanted by 1,200+ points on Tuesday. 💥 FMCG, pharma, and IT stocks led the charge like champs. 💊💻🛒
But let’s not pop the champagne yet. 🍾 Indian markets are still quite volatile as investors sweat over Trump’s plan for BRICS and brace for global trade drama post his swearing-in ceremony. Add in the US-China trade jitters and the rupee doing the limbo 🪙, and yep—there’s plenty to keep us all on our toes! 🫣 But how the market has been recovering this week is giving me great hopes on how the rest of the week is going to go💪
Humara Gyaan: In a nation where cricket and cinema masquerade as religions, it’s interesting to note that live music concerts are quietly becoming big money-spinners! 🎤✨ Take a look at this stat from Credable:
India is embracing the ‘experience economy’, with international artists like Maroon 5, Green Day, Shawn Mendes, and Louis Tomlinson performing here for the first time ever. Add Coldplay, Dua Lipa, and Ed Sheeran returning to the mix, and you’ve got a lineup that’s making waves in both entertainment and the economy.
Why is this happening now?
The rise in disposable income, paired with a growing appetite for splurging on experiences, has ignited this concert frenzy. Restaurants are bursting at the seams, hotel rooms are selling out (Coldplay’s announcement sent room rates skyrocketing to lakhs per night!), and travel bookings are booming. ✈️
Flight bookings to concert cities have jumped by 350%, while train bookings for Coldplay concerts alone saw an 8.42% increase.
The Statista report places India 7th globally in revenue from live events, ahead of heavyweights like South Korea and France.
Concerts are making India’s Economy groove, too🎵 State treasuries are likely to incrementally do better through ticket taxes, GST from jam-packed restaurants, and bustling hotel stays near concert venues. Moreover, these events are giving a boost to ‘concert tourism’, drawing both domestic and international travelers, lately. 💸
But We’re Going Off Key
While concerts are striking a chord, the audience is often left in discomfort. Like Vir Das funnily pointed out on his Instagram recently, most people at concerts are dying to pee, and are worried about post-concert traffic. Poor venue facilities, limited seating, and insufficient safety measures have created barriers for organizers and fans alike.
If India wants to continue attracting international stars and nurturing local talent, the live events industry needs a tune-up. 🎵 This means:
World-class venues: Invest in infrastructure that can host large audiences comfortably.
Supportive policies: Simplify permits and encourage public-private partnerships to streamline event planning.
Financial solutions: Introduce flexible payment plans or EMI options for ticket purchases to make concerts more accessible to fans.
The Road Ahead 🚀
Concerts are more than entertainment—they’re becoming an economic powerhouse. The ripple effects are felt across hospitality, travel, retail, and even government revenue. For this industry to truly thrive, a future-proof ecosystem needs to take shape, blending financial foresight, infrastructure upgrades, and innovative solutions.
India is ready to rock. Are we ready to support the beat? 🎸🎤
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While the thrill of a once-in-a-lifetime concert is unbeatable, it’s rarely just once. There’s always another artist you love, another "you-can’t-miss-this" event waiting to tempt your wallet. Please plan ahead. For the ticket, the hidden costs of what you will spend at the event, travel, food, and accommodations that sneak up on you worse than Pennywise on IT
Instead of maxing out your credit card or dipping into emergency funds, treat these experiences like a goal.
Here’s to prioritizing wisely🍻
Niyati❤️
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