This Habit Is Making India Poor 😭😡
Hello!!
I hope all of you are doing well and are gearing up to file your returns. I've been wondering about this for a while now. Has your lifestyle changed lately in terms of the things you buy because of quick commerce? Mine sure has!!
What I was up to: The past week was quite rigorous for me and Niyati as we’ve been devoting most of our time to dishing out our regular content for you guys, alongside the course you already know about. We’re hoping to get a lot of content out, so if you have any specific requests, DM us on Instagram right away!
Aside from that, I randomly ordered a mini car vacuum out of impulse this week, and I am not quite sure if I really need it… Hence, this newsletter, haha.
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Market ka haal: Sensex closed at 82,391, and Nifty at 25,104 on June 10, capping a week of measured gains and consolidation. 📊 Early momentum was fueled by the RBI’s surprise 50 bps repo rate cut, coupled with a 100 bps CRR reduction, which unleashed a buying spree in financials, banks, and NBFCs, driving a roughly 1 percent uptick. 🏦
Foreign institutional investors remained decisively bullish, pumping in nearly ₹1,993 crore 💸 on Monday alone. Yet mixed global cues from cautious U.S. futures and muted Asian markets kept enthusiasm in check, confining the Nifty between 25,000 and 25,350. Ultimately, RBI’s bold policy support and consistent FII flows proved the week’s twin pillars of strength, even as international headwinds limited further upside.🌐
Humara Gyaan: As much as I hate to admit it, I am quite the impulse shopper sometimes, and quick commerce just doesn’t make it easy. I feel these 7 -10 minute deliveries are reshaping how the Indian youth shop, and it isn’t necessarily a good thing because it draws a very blurry line between needs and wants, even for me!
The size of the quick commerce market in India at $3.34 billion in 2024 and is expected to nearly triple to $9.95 billion by 2029. A Meta study found that 57% of users spend more on quick commerce platforms, primarily on groceries and personal care. Here are three core ways this trend drives lifestyle inflation:
🛒 Impulse on Demand
Instant delivery windows hook consumers into unplanned purchases, making it feel normal rather than outrageous. I’m ordering chips at midnight because “it’s only a click away,” and I’m not alone. A 2024 EY study found 40% of urban Indians now expect orders within minutes, boosting frequency and basket sizes beyond traditional grocery trips
💎 Premium Normalization
Platforms are upselling gourmet cheeses, artisanal bread, and cold‑brew coffee as everyday essentials, and I couldn’t resist upgrading my cart. I bet you wouldn’t too because we’re all willing to pay a few tens of rupees extra just to feel the luxury. Economic Times data shows India’s quick commerce GMV leaped from $500 million in FY 2021–22 to $3.34 billion in FY 2023–24, with average order values climbing from ₹250 to around ₹625 on Blinkit alone.
⏳ Goodbye Planning, Hello Unnecessary Convenience!
Weekly/monthly grocery lists are now obsolete. Dark‑store networks and intuitive apps eliminate the need for these lists entirely. With over 32 million active users and more than 600,000 orders daily just on Blinkit, routine stock‑ups have given way to habitual top‑ups, making budget leaks almost invisible.
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Convenience without guardrails becomes the costliest upgrade. Ultra‑fast deliveries feed instant gratification, often inflating everyday expenses without us noticing. In a world where speed wins over everything, be mindful and treat quick‑commerce as a perk, not a free pass. Financial discipline thrives on boundaries, so cap impulsive buys and watch your savings grow.
Here’s to mindfulness🍻
Sayali❤️